

Paperback: 232 pages
Publisher: Greenleaf Book Group Press; 3 edition (January 5, 2016)
Language: English
ISBN-10: 1626342385
ISBN-13: 978-1626342385
Product Dimensions: 5.5 x 0.7 x 8.4 inches
Shipping Weight: 12.6 ounces (View shipping rates and policies)
Average Customer Review: 4.6 out of 5 stars See all reviews (175 customer reviews)
Best Sellers Rank: #166,899 in Books (See Top 100 in Books) #73 in Books > Computers & Technology > Business Technology > Social Media for Business #121 in Books > Computers & Technology > Internet & Social Media > Social Media #252 in Books > Business & Money > Job Hunting & Careers > Job Hunting

This book was OK. I picked it up because the title said it would help the reader improve upon their business, their brand, and their job search. I think instead of saying "business" the title should have said "career opportunities." And I think instead of just saying "brand" the title should have said "personal brand." Basically what I got from this book was LinkedIn is a wonderful self-promotion tool for the job seeker. As I read through the chapters I felt like I had been there and done that long ago when signing up on a bunch of online job boards like Monster dot com. LinkedIn is definitely geared more toward benefiting the resume poster, but the author says the power users of LinkedIn are recruiters and human resource professionals - the same power users of ALL the online job boards.The book certainly presents a power formula for getting linked into LinkedIn so you might be successful in getting a better job. But I was left hanging as to whether "LinkedIn Success" means you will in fact be able to get a better job. And I certainly got no direction as to how to use LinkedIn as a prospecting tool to find clients or customers for a small business. In Chapter 9 there was some talk about the "Giving & Getting Answers" application in LinkedIn. And in Chapter 15 there was a discussion about joining "Groups." Both of these features have significant potential for a small business owner to attract clients and customers, but this aspect of LinkedIn was ignored in this book.Interestingly the author is a small business owner himself. He runs an office furniture store (sells product) and a seminar business (sells a service). He talked a little about his use of LinkedIn to find company employees who are responsible for purchasing office furniture.
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