

Paperback: 360 pages
Publisher: Addison-Wesley Professional; 1 edition (October 20, 2008)
Language: English
ISBN-10: 0321518667
ISBN-13: 978-0321518668
Product Dimensions: 7 x 0.9 x 9.1 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review: 4.5 out of 5 stars See all reviews (11 customer reviews)
Best Sellers Rank: #996,007 in Books (See Top 100 in Books) #241 in Books > Computers & Technology > Certification > CompTIA #584 in Books > Computers & Technology > Security & Encryption > Privacy & Online Safety #1224 in Books > Textbooks > Computer Science > Networking

It has been suggested that if one was somehow able to change history so that aspirin had never been discovered until now, it would have died in the lab and stand no chance of FDA approval. In a report from the Manhattan Institute, they write that no modern drug development organization would touch it. Similarly, if we knew the power that Google would have in 2008 with its ability to aggregate and correlate personal data, it is arguable that various regulatory and privacy bodies would never allow it to exist given the extensive privacy issues.In a fascinating and eye-opening new book Googling Security: How Much Does Google Know About You?, author Greg Conti explores the many security risks around Google and other search engines. Part of the problem is that in the rush to get content onto the web, organizations often give short shrift to the security and privacy of their data. At the individual level, those who make use of the innumerable and ever expanding amount of Google free services can end up paying for those services with their personal information being compromised, or shared in ways they would not truly approve of; but implicitly do so via their acceptance of the Google Terms of Service.While the book focuses specifically on Google, the security issues detailed are just as relevant to Yahoo, MSN, AOL, Ask and the more than 50 other search engines.Until now, Google and security have often not been used together. As an example, my friend and SEO guru Shimon Sandler has a blog around search engine optimization (SEO). In the over three years that his blog has been around, my recent post on The Need for Security in SEO was the first on topic of SEO security. Similar SEO blogs also have a very low number (and often no) articles on SEO and security.
In buying this book on , and leaving a review on , the net knows that much more about me.This book addresses one of those game theory scenarios, where whats good for the collective (maximum data) is bad for the individual (loss of privacy). The rational response is to let everyone else fully disclose and capitalize on that, while maintaining your own privacy.I probably knew most of the material in this book beforehand, being in tech, but its unlikely I can abide by the recommendations. My Google RSS Reader is loaded up with 100+ feeds, some of which spool up 100 articles per day. Google Calender is best of breed. And Google Email offers POP/IMAP for free, whereas Yahoo email does not. All three of these "killer apps" work best when logged in continuously. So I login from home and work, and they stay logged in 24x7. As a result, whenever something pops in my head, and I do a search, Google is able to track that, and tie that to my name because my name is tied to my email.I may switch to NewsGator or Bloglines, and go back to Yahoo email/ Calender. And I may code up something on my linux firewall to switch its MAC / IP address on a weekly basis. And I may ditch my Grandcentral, with the cost that I will have to give out my real cell phone number to merchants. But I probably won't.I was able to muster a small pyrrhic victory, and steer clear of the G1 (google) phone. Which is integrated tightly with Google, such connecting with a Gmail address, and all the contacts associated with that email address.Also, re. chaffing countermeasure, with Firefox TrackMeNot is interesting. I tried that out sometime back, and had it cranked up to some number of queries per minute.
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